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Google Cuts Its Marketing Budget by Half

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COVID- 19 has affected millions of businesses worldwide. In a recent email to Google employees, Sundar Pichai has disclosed Google’s reaction to the global pandemic. With downsizing economies, the earnings from paid ads has also collapsed significantly. This is the reason why Google is cutting its marketing budget by 50% for the latter half of 2020. This report comes less than a week before Google is expected to discuss its financial results for the first quarter of 2020. The email read as: “There are budget cuts and hiring freezes happening across marketing and across Google… We, along with the rest of marketing, have been asked to cut our budget by about half for H2.” However, the email also hinted that Google will not hold back investment in areas where businesses need Google’s support for their survival and growth. FOR ORIGINAL SOURCE – https://www.netqubeprojects.com/news/google-cuts-its-marketing-budget-by-half/

4 Essentials of a Cutting-Edge Customer Outreach Strategy

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Marketing is less about your business and more about your customers. Your customers are not going to come to you. It’s you who have to reach out to them and the dawn of digital marketing has made it possible. Email marketing helps you target the right audience and educate them about your brand.  In case you are looking for a marketing agency to skyrocket your sales, you can buy the best digital marketing services of NetQube Projects and build better communication with your customers. Here is how you can form an effective customer outreach strategy for your business. Striking email subject line The emails you send out to your customers must have a clear subject line that gives away the entire content inside it. The subject line is the first thing that the recipient would see. If it is not catchy, the recipient would not open it.  Craft the subject line of your emails so that they are creative and can also be easily understood by the reader. You can also hir

Google to Show Image License Metadata for all Image Content

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Google is looking out for a new way for web businesses to show image license metadata in the Google images. Google has recently launched a new structured data element which will allow Google to show the license information of the image. You will be able to see a “licensable” label that will have all the information of the image within the Google image search results. The update is yet to go live! Google says it is yet to go live but you can definitely get ready for it and start preparing your future content accordingly. So, if you are marking your images, Google may show your licensable information when the update is live. How to markup? You might want to check out how to add the metadata . There are two ways of how you can add the metadata; all you need to do is to give Google, the metadata that is eligible for the licensable badge and that can be done by any of the following: Structured data This talks of the connection between the image and the page where

Happy Birthday, Google Maps! Thank You for Being So Amazing on the Roads!

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Before 2005, the roads of this world were something else. Who doesn’t remember the time when they had to ask a passerby about their destination? Hard times pass by! Especially with the coming of the amazing Google maps , our traffic troubles were put to rest. Google maps have allowed road travelers to move anywhere without carrying a traditional map book. It is easy to reach point A to B with an in-built traffic detector and expected arrival time. Crossing 1 billion people in the world who are exploring the world with Google maps, it has turned 15 and has announced new features and updates based on the user experiences. Celebrating a new look On its 15 th  birthday this year, Google has decided to offer a gift to all the users of Google Maps. Most of the users have already updated the application to discover the new features and many are yet to do that. The quick easy-to-explore tabs that you will see are Explore, Commute, Saved, Contribute, and Update

Is SEO Dying in 2020? Is SEO Worth It in 2020?

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We all know how dynamic SEO has been and the regular algorithms that are affecting the marketing strategies in the past few years. Understanding the time it takes any business to rank on Google, there have been steady thoughts that SEO is dead this year. What do YOU think? Is SEO dead ? Now you might be starting to think that you should drop your idea of investing in SEO. But well, here’s what we think. And here’s what we found that might scare you a little more. You can no longer play with the Google algorithms which changes every day it is difficult to pull strings with Google. This results in delayed outcomes and a lot of hard work that gives an understanding of the audience that SEO is dying. So, what are your thoughts on this subject? Is SEO dead? Well, there are no chances for the SEO to die. SEO would be dead when digital marketing would end, which is probably never going to happen. Speaking of the statistics, there are a few things that expla

Instagram Announces New Feature: Edit Your Boomerang Videos

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Shout to all the Instagrammers who love using Boomerang to capture their short and crispy style shots. SlowMo, Echo, and Duo are the new features that are going to blow your mind. Additionally, you can also trim the shots and adjusting their length is much easier with this update. So, the news is that your favorite photo sharing, boomerang making, and the messaging app just caught more interesting features. Instagram is always known for its amazing features and coolest filters and this update is going to make your Insta stories more creative and happening. This new feature will include SlowMo, Echo, Duo, and you can also trim your Boomerang stories. You can slow down your Boomerang videos by cutting down the original speed to half. Where Echo gives your Boomerang videos a double vision effect, Duo can be called a fusion feature where it speed-up and slow down the Boomerang videos at a time. Who said you cannot give the coolest texture to your Boomerangs? I

The Most Unknown Digital Marketing Trends You Need to Know in 2020

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0 The New Year has already begun and we are sure that you would have been already prepared for digital marketing this year. But, are you ready with the digital marketing trends for this year? Well, that could be tricky because we all are not on the same page. There are numerous marketing trends that have changed and we do not know about them. You might notice marketers speaking of the voice search marketing to take over in the coming years but this is something we already know! We need something that people do not know about and here are the digital marketing trends that you should know this year to make sure you are doing the right marketing. Let’s talk about it! Customer-centric approach Since its advent, marketing has changed so much that it is difficult to figure out which technique to trust. Customer experiences are given much more important than any other aspect. Being into business, when you put your focus on offering the right services you do not have to take