Top Digital Marketing Myths that you should know in 2020
It is a matter of time.
Back then nobody knew what exactly
digital marketing is all about and it is today when everybody wants to
market their product and services digitally.
Isn’t that strange, how close we’ve become?
But,
that doesn’t really mean anyone would do anything when it comes to
digital marketing. It needs time and research with which comes the right
strategies to take any business forward. It is an easy but complex
industry where you know what to do but without the right process,
competitors will take you down with the tides.
If you are reading
this article as a marketer you need to understand and differentiate
between the right and wrong of the marketing process. This brings us to
our discussion: the top digital marketing myths that you should know
before 2020 starts. Let’s get ahead of them.
#1 Myth – Got the top rank; stop marketing
The biggest myth in the marketing industry!
Would you stop going to the GYM once you have become a bodybuilder?
I
don’t think you would. The same goes for digital marketing. You would
have connected with the best digital marketing company in Delhi and you
are finally on the first page of Google in six months of hard work and
you tell them to stop. You’d be doing the biggest mistake of your life
and here’s a list of achievements you’d probably lose:
- The top-ranking of course.
- The money you put in the SEO.
- All the content you have put on the websites and for off-page.
- The efforts
Can you seriously afford to lose these gems?
Go ahead and call your SEO Executive to stop their activities and see for yourself.
#2 Myth – Traffic is Conversion
Big NO!
Another myth that people believe in. Traffic only brings leads and never converts them, it’s you play the later role.
You
have to put some extra efforts to capture that lead and turn it to a
client. We all have heard that quantity doesn’t mean quality which is
true.
You might have good traffic on your website but you aren’t
probably sure if that’s bringing quality leads. You need to figure out
the reason, why you have traffic, is it because of the blogs or any free
gift. Whatever it is, make sure that you invite conversions by offering
them something better. Give them the reason to convert and not just
become a visitor. Connect with the best digital marketing company in Delhi and try to make it better than before.
#3 Myth – SEO is a quick thing
Seriously!
Actually
yes, there are countless people who believe SEO can be done overnight.
Stop believing that, it’s not at all true. If you know a digital
marketing company in Delhi, you must be clear about how the process
works. SEO takes time; someone is creating your presence online. The
journey of business to a brand is not easy and never small.
Even a plate of Maggi isn’t ready in two minutes, we all know that well so why SEO?
Give
time to anything and see how it comes out with the sweetest fruits; a
universal truth. If you are struggling to find the best digital marketing company in Delhi to get done with SEO, here we are.
#4 Myth – More Content will build your brand
It does but not if you write anything.
Can you expect a wrongly fixed (broken) toy car to move?
Never!
Follow
the process and everything will work the right way for you. What people
do these days is that they simply write content and expect it to work
for them the way they want. It would never work that way. If you are
filling your website with a lot of content without the correct keywords,
Google won’t see you anywhere. Content means well researched written
material that fits the website and carries the right set of keywords
that would do their job.
If you write a 2000W blog with hardly any
keywords that are not researched upon well, it is doing no good to your
brand. But, on the other hand, if you are writing a 500W word with a
set of researched keywords for your niche, it will help you rank on
Google.
#5 Myth – Bing and Yahoo are not important
Wrong again!
So
basically, what happens is, Google is definitely more important but
there is a part of the population that uses other search engines as
well. Just like Google, Bing and Yahoo are equally important and Bing is
preferred for B2B business. If possible for your pockets, spend 70% for
Google and 30% for the other search engines. You can invite a lot of
traffic from the other search engines as well.
Benefit from the best practices of digital marketing
All
the above-listed myths are not exactly incorrect but in some ways, they
are. So, to get a better understanding of all, it is important that you
read the complete article carefully. This will help you get through
with all the efforts that you need to put in your digital marketing
practices. If used the right way, digital marketing can help grow your
business in the direction you desire.
Complimented with the best digital marketing company in Delhi, you can take your business to the heights it deserves. Connect with our team and know the right marketing strategies that can benefit your business.
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